Food + Travel development initiative for publishing and streaming media service partners showcasing restaurant, hotel, and resort launches in the US and abroad in an ensemble narrative composed of culinary, hospitality, and creative production professionals from all corners of the globe.
COASTAL
Fare
by TAYLOR BURR VIRIÑA
Release Date: July 2025
Project:
• Development and pre-production of Publishing and Pilot Series for streaming media partnerships (Netflix, Hulu, BBC2)
• Broad multi-market Media Campaign of branded activation events and community impact design-builds for survivors of natural calamities and man-made disasters on both sides of the Pacific.
Log-line: Inspired by actual events, a NYC chef and war refugees produce food festivals (#MoveInColour) to address the growing appetite for war in the South China Sea.
People:
• Korean Network TV producer — Eva is a news and production exec for 1 of Seoul’s biggest agency. Amidst Boracay Island’s White Beach, she rediscovers her love for travel — plus Food & Wine — during her stay in the World’s #1 Island Resort located in the Philippines.
• Filipino-American Chef — Benjamin leaves New York after the passing of his mother from a 5-year battle with late stage breast cancer in Houston. At Boracay, he discovers his Filipino roots and dives in to Anthony Bourdain series as he learns to cook to entertain travelers from all corners of the globe. After film school in Kyoto, he would return to NYC where he ends up meeting his idol Bourdain before his sudden passing.
• Chinese technology exec — Jackie is a former tech and telecom VP that starts a robotics company in Texas. Together with Benjamin, they would launch robots at Hilton, Hyatt, as well as many other restaurant and hotels to address the labor shortages caused by young people disenchanted with the food-service industry.
• British business exec — Moving to Boracay from London, former management consultant MK starts the country’s 1st inclusive beach tournament series where he meets Benjamin and Eva to help under-privileged students and their families through the power of sport. In the wake of the world’s strongest storm — Supertyphoon Yolanda — MK cofounds FundLife Intl. to help the survivors of the deadly tsunami and with the support of Benjamin and the Viola Initiative is set to expand its social impact campaigns throughout the Philippines and abroad.
• Korean-American NGO exec — Mitch is a former head of the UN News Desk and moonlighting restaurant owner in Brooklyn, New York. Partnered with Filipino-American Top Chef Dale, they are brought to the #MoveInColour campaign by Exec Chef Benjamin to produce food festivals to support #MoveInColour that will lay the foundation to the fruition on Anthony Bourdain’s incomplete endeavor: Bourdain Market.
Production:
• London-based production studio in partnership with the world’s largest community-base of news influencers with over 30,000 media outlets
• Writer: After graduating from New York Film Academy studying screenwriting and production, TBV received some much appreciated career advice from Anthony Bourdain. He began his career with Howard Hughes Corp. on branded content and production for Cake Boss, while producing the firm’s first publishing initiatives for HHC’s premiere properties — Seaport NYC, Westin Hotels, Hilton Curio. Besides his production portfolio for PromaxBDA, TBV has also opened award-winning restaurants and hotels with his work featured at Conde Nast Traveler and Travel + Leisure magazines.
FundLife’s Sama Sama Games – 1st ever Inclusive Beach Sports Tournament
Coastal City Popup Festivals – From Martha’s Vineyard to Manhattan
Branded Content and Production – PromaxBDA and Cake Boss
Hotel-as-a-Hub Events – From food festivals to beach sports events
Augmented Hospitality with World’s Top Hotels – Launch of Spain’s Meliá Hotel at New York Koreatown District
Resorts and Gaming/Sports Initiatives – Fertitta Entertainment and NBA to FIFA World Cup initiatives
Food Festivals and Popups
Localization to Support Mobility that brings together Run Clubs, Employee-driven Corporate Challenge Teams all supporting Design-Build projects to create safe spaces for students to play
- Popup
- Restaurant
- Design-Build with Restaurant-Hotel
Content Production
#CoastalFare is an Onsite-Online community-based campaign specifically designed to create livelihood, micro entrepreneurship opportunities for students in Hotel – Restaurant Management and the Travel -Lifestyle industries
- Cookbook Publishing Launch
- Pilot Series Production
- Media Exchange and Content Hub
Campaign for Talent
#MoveInColour is partnered with the world’s top athletic, leisure, and travel-hospitality brands — Adidas, Hyatt, Hilton — to launch Design-Build projects launching new properties and platforms
- Community Activations
- Impact Campaigns
- Design-Build Program
1. The Bistro – Howard Hughes
#CoastalFare’s beginnings stemmed from restaurant and resort campaign’s at the Gulf Coast’s gateway city of Houston, Texas.
2. Robards Steakhouse – Howard Hughes