GrindGrub

Talent + Community

GrindGrub produces Food Festivals and Lifestyle Outreach Events with key organizational and brand partners.

Philips Lifestyle University Events

From Live Nation concert activations to Popups with the world’s leading Travel and Hospitality brands, our campaigns and property-centric initiatives have been featured in Forbes, Goop, Condé Nast Travel, and Travel + Leisure.

OnDemand Talent and Intl HRM Grads
Cofounding Partner Taylor Burr Viriña shares “Whether it’s Olympic athletes and brand supporters such as UPS and Home Depot showcasing how Athlete-Employees train while working full-time jobs till the Summer or Winter Games, our GrundGrub Talent also leverages the support of Travel-Hospitality brands to their employees (and talent) for Sports and Active Lifestyle focused campaigns.”

GrindGrub

+ The Viola Initiative — In collaboration with the world’s busiest Sports Stadiums and Arenas, our PropTech and Robot Fleet Mgmt Solutions is supported by our talented community base of athlete influencers and creative professionals.

+ World’s Top Resorts — Through the support of Hospitality’s most recognized Hotel, Resort, and Airline brands such as Virgin-Virgin Resorts to Golden Nugget’s H2O Concert Series, our Talent + Workforce OnDemand Solutions can support Popup Festivals regardless of scope or complexity.

+ Award-winning Restaurants — In select cities co-produce companion Food Festivals to enhance sports-and-lifestyle events that broadens reach and community impact. From Hyatt + Live Nation events to Hilton Curio restaurants + Iron Man competitions, drop us a line at “bfg@maximoviola.com” to learn more or visit www.bfg-inc.com

+ Brand Partnerships — We’re Travel and Hospitality professionals in the industry for over 7 years, and we’re 5th generation in our focus with this segment. GG brings together global and local brands with community segments looking to produce positive social impact through sports and food.

Award-winning Team of GrindGrub

Condé Nast, Forbes, as well as Travel + Leisure

Howard Hughes — Seaport NYC, Westin Hotel, The Woodlands Resort – Curio Collection

Blue Flag’s Faraway Hotel at Martha’s Vineyard and Nantucket Island

The Woodlands Resort

F&B leadership at Hyatt, Hilton vs. new bistro openings

The Bistro – Howard Hughes as well as Baja Cantina

Talent + Community

Meet our team

Taylor Burr Viriña

F&B Director

Blaze Madison Viriña

Culinary Lead

Nathan Oswald

Partnerships: Spirits

Ismael Sanchez

Partnerships: Restaurants

Partner and Client Portfolio

2024, Manila Run Collective
2024, #MoveInColour
2014-19, Sharp Electronics Social Impact
2014-19, Disney Attractions

The GG Grind

  • Branded Activation Event with Travel, Hospitality, and Media organizations
  • Establish Community Base of Influencers and Industry Professionals
  • Increase Earned Media Value by 35%+ with our proprietary platform supporting 30,000 news outlets
GG Media Distribution Platform: Hilton Hotels
2023, FundLife and #Adidas RC